Concept Development

Innovative Spa Management works closely with our clients to develop an authentic spa experience. We draw on the market research conducted that provides insight into particular indigenous characteristics that can strengthen a spa’s brand positioning and give it a competitive edge in the market. Once determined, the spa concept is consistently woven into all aspects of the design and finally realized with the development of the spa property’s unique culture. We believe that the spa’s culture is an integral part of what creates the magic and positive energy of successful spas. Our spa design and conceptual development process provide you with a customized plan that incorporates the physical layout of the spa and the conceptual ingredients for a unique spa brand.

Branding

Innovative Spa Management cultivates successful spa branding. Each unique property undergoes intense evaluation to assess current branding techniques and future branding potential. We create a unique brand concept that provides a competitive edge and then ardently incorporate the spa brand into every facet of the guest experience. From private labeling to subliminal design enhancements, Innovative Spa Management supports the brand promotion and development for our clients.

Spa Concept and Branding

• Philosophy, Identity, Mission Statement, Vision, Theme, Concept, Positioning Statement
• Spa Name, Logo, Signage, Uniform, Brand Identity
• Menu of Services
• Treatment Protocols
• Products, Equipment
• Custom Spa Treatments
• Price Lists — Services, Packages, Products