Archive for Category: ISM News
Spring Clean Your Routine

April 4, 2022 | no comments | ISM News | by: Miranda Calatrello

As Spa Managers it’s not unusual to get bogged down in the nitty-gritty details of running a luxury spa, which is why it’s important we take a step back and reassess all of our responsibilities on a consistent basis – or “spring clean our spa management routine.”

Here are a few ways you can get your personal schedule, your therapists, and your spa reorganized and ready for the impending influx of travelers this summer. 


Evaluate Your Staffing Needs

With the spring season upon us and the busy summer quickly approaching, it’s time to ensure you have enough staff to cover your bookings. Take a head count on how many people you have full time and those part time. Before hiring out, check with your current employees and see if any are willing to increase their hours. If not, it’s time to put out hiring ads for the different positions you are hiring for.


Storage & Stock

More than likely, your spa and salon has shelves of inventory. Take some time to inventory what you have and don’t have. Take a look at last year’s sales reports and see what were the best sellers so you can be sure to stock up on these products. It might even be time to update and move things around so it looks new to your repeat customers. 


Clean Up Your Website

Take a moment to pull open your website and review the content on your homepage. If you have out-of-date information, such as services you no longer offer, or your hours have changed, make a list of all items that need to be changed, and deliver them to your web developer to make those changes.


Revitalizing The Spa Space

At least once a quarter, require every spa associate to go through all cabinets and drawers to update your spa products, reorganize the space and deep clean any fans or special equipment in each service room, and spruce up the break room.  


Having an immaculate property is imperative for the health and wellness of spa guests, but reports also show it improves mood – 66% of Americans say a dirty home makes them feel stressed or anxious. As the saying goes, “tidy house, tidy mind.” 

While we know it can be hard to delegate, it’s necessary to make sure you aren’t spreading yourself too thin. Also, it’s important to note that giving employees more responsibility often encourages a deeper sense of empowerment and motivation in the workplace, a win-win for everyone! 

ISM Spa Pro Tips

March 4, 2022 | no comments | ISM News | by: Miranda Calatrello

From The Pros At ISM Spa, Tips On How To Turn Spring Hotel Guests Into Spa Guests


With warmer weather and spring break on the horizon, travel is growing busier. As hotels get reserved for sunny weekends ahead, it’s important to capture the attention of visitors and persuade them into booking a day of ultimate relaxation at the spa. Resort spas are unique as they have a built-in, captive audience of hotel guests who, if the spa is creative and strategic, present plenty of revenue opportunities. The key is to first draw guests into the spa, and then to make their experience so incredible that it fuels great referrals and repeat business. With that in mind, here are our pro-tips on how to successfully convert spring hotel guests into spa guests, just as the first buds blossom.



  • Include spa details in hotel booking confirmation communication

It sounds simple, but often hotel guests are completely unaware of the spa within the hotel. Sometimes, guests hesitate to visit the spa unless they know exactly what to expect. That’s why it’s a smart gesture to include information about spa offerings immediately in the booking confirmation email. A warm, friendly introduction to the spa is essential for guests to integrate a spa day into their travel plans.  


  • Highlight spa services at check-in

Wellness should be accessible for everyone, but sometimes hotel spas can feel reserved for elite guests only. When all guests reach the spa reception, a friendly invitation to the spa is a must to ensure each guest feels welcome in its healing environment. Within the hotel, your spa should be mentioned on all hotel collateral and signage. Leave vouchers at the front desk and concierge to encourage guests to visit the spa. We recommend creating a personalized invitation to include in the check-in process, to make the spa location, hours of operation, and contact details as visible as possible. Make sure to build relationships with all hotel employees who are in constant contact with guests, from the general manager, to the front office, concierge, housekeeping, and food and beverage staff. Share your spa’s daily promotions for other staff members to extend to guests. Invite key team members to try spa experiences. A fully integrated spa team will give you the support you need to drive more visits. Remember, you have a client base of hotel guests right at your doorstep — and we guarantee everyone would love a spa day as long as they know it’s available within the hotel.  

Guest Rooms

  • Place spa menu in all hotel rooms

Wellness should be a priority for any hotel guest, whether they’re on a local staycation, traveling for pleasure, or on a business trip. A great way to entice them to visit the spa is with healthy travel tips. Print the spa menu for each room or create a brochure that provides wellness education while away from home. Highlight popular services, include descriptions of treatments impossible to refuse, assert the spa team’s professional expertise, and reveal any unique modalities. Be sure to clearly feature the spa’s branding and contact information, which will make it irresistibly easy for the guest to get in touch and inquire about how you can improve their well-being and add value to their stay.

Spa Activations

  • Promote the spa in high trafficked areas

Another great strategy is to think like the guests — define the demographic and pinpoint where they spend time in the hotel. For instance, maybe the pool area is where guests, who would most likely invest in a spa day on their vacation, lounge, relax, and splash around in. Why not send a friendly, enthusiastic spa therapist around your hotel’s popular areas with information on the spa to truly catch guests’ attention and spark genuine conversation about its wellness offerings? Or simply promote the spa in busy areas such as the lobby, front desk, elevators, bar or restaurant, with an eye-catching spa menu, clearly demonstrated contact information, and any current promotions for hotel guests. By marketing the spa in high traffic areas, it’s seen by the highest number of hotel guests. This is effective for building brand awareness and broadcasting your spa to as many people as possible. Because it’s in such a busy area, this marketing method tends to have the highest number of views and impressions — a sure way to attract hotel guests into the spa.

By focusing on encouraging hotel guests to visit the spa during their stay, you will be better equipped to drive your spa business forward. The way you market your spa and cater to resort clientele is pivotal. The more visible and integrated your spa is, and the more creative you are in authentic marketing initiatives, the more curious guests will be to visit your spa during their spring break vacation and beyond.

Confidence In Your Team

February 10, 2022 | no comments | ISM News | by: Miranda Calatrello

Four Tips For A Successful Spa Team Dynamic

“Alone we can do so little; together we can do so much.” – Helen Keller

Have you ever observed a successful team working together in action, completely in sync with one another and the flow of work? Did you feel goosebumps? Like you were witnessing greatness?

Everything changes when you build a thriving spa team dynamic. We believe that confidence is essential for success within the operations of a spa environment. Confident spa professionals speak to one another with respect, maintain healthy dialog when they disagree, feel valued and appreciated — that their opinions matter, which increases diversity of ideas and creates better outcomes.

Creativity thrives within a confident team dynamic. Confident spa leaders aren’t afraid to fail. Lack of fear to try new things and the capacity to learn from potential failures makes up a creative team. They feel safe trying out innovative ideas and understand it’s okay to adjust if things don’t go as planned. They’re self-assured and balanced; their skills are important to the inner-workings of the spa and valuable in its success. 

Below, we’re revealing four tips to boost team confidence for a high-performing spa.


Provide Ample Training & Educational Resources

When spa management helps foster the professional growth and development of their employees, performance flourishes. A team whose members are aligned with purpose feels a challenge in their work and will have a strong sense of belonging and value. With constant new technologies, scientific discoveries, and innovation in the spa industry, it’s essential to invest in training and educational resources to nurture team motivation and inspiration. Spa professionals live a life dedicated to helping people feel their best. They are wellness warriors; they believe that the power of touch can inspire and transform lives. In order to take pride in helping people embrace self-care, they need to stay updated and participate in the evolution of the industry. By providing opportunities to do so, you’ll build a confident team of passionate spa professionals, eager to share their wealth of knowledge with the world. Clients will benefit from life-changing services and return again and again.


Hold Weekly Meetings To Keep Your Team In The Know

The secret recipe to inspire spa team members is to truly understand their knowledge, strengths, weaknesses, tendencies, and behaviors to best motivate them. Simply put, it’s crucial to get to know your team. A weekly, or better yet, a daily meeting carves time out of a busy schedule to interact, voice opinions, give feedback, set goals, share ideas or concerns, and provide a chance to reconnect the team as a whole again.

Inspiration occurs when a spa leader shows team members that they have their best interests at heart. Remember, the spa industry is centered around wellness — sustaining the well-being of both clients and employees is essential for a thriving spa business. You must invest time and energy in your team. Every member needs to feel respected, appreciated, and valued through openness and direct involvement in decision-making. During meetings, provide support and facilitate discussion to problem-solve. Regular meetings are the perfect chance to foster input and develop a confident team of empowered spa professionals, who contribute work that truly matters.


Incentives Motivate & Create Results

Generous compensation attracts spa employees who approach their jobs with energy and enthusiasm every day. Benefits include: reduced turnover, employees who give great service to loyal customers, a customer base that grows via word of mouth, and increasing profits. Goal-setting through an incentive program is linked to task performance and is the main source of intrinsic motivation. Setting specific and clear goals leads to greater output and better team performance.

Spas employ a broad range of personnel, with different roles, responsibilities, and ways in which they can create value. Incentives and bonuses can come in many formats. We have seen cash bonuses, gym memberships, meals, and a wide variety of other exciting offerings. Incentives can be used to further reward and motivate employees when your business has achieved key milestones (most positive reviews for the week, most bookings and rebookings, highest retail sales, etc.) The proof is in the pudding — employee incentives spark motivation to earn respect from leadership and peers; to achieve talent recognition alone creates a strong team of confident individuals, ready to take on the task at hand. 


Breath Breaks

The fear of getting sick and navigating a “new normal” in the spa, in which people stand six feet apart, follow strict health protocols, and wear PPEs, requires enormous mental energy. Even on the best days, stress can prevent us from being fully focused and doing our best work. And too much of it can lead to burnout, disengagement, more sick days, and strained relationships in the workplace.

It’s never been more critical for spa leaders to address the mental well-being of their teams head-on.


Wearing a mask is an essential part of our day at the spa. We know that it’s not exactly comfortable, but it is extremely important when it comes to slowing the spread of COVID-19. 


While wearing a mask, take a moment to feel how you breathe. Place your hands on your stomach or lower rib cage, slowly take a breath through your nose and feel your belly and rib cage push outward and exhale through your mouth.


Practice this throughout the day and provide your spa employees the chance to take a breathing break. In a safe space, allow them to take their masks off and take two or three deep breaths before returning to work. This mindful moment of breathing will lead to healthier, more efficient organizations from the inside out.


Remember, we are living through an unprecedented moment in history. This pandemic will change the world in ways we’ve yet to understand. Many of the unknowns ahead represent extraordinary opportunity, and we each get to decide what part we play in that unfolding story.

2022: The Year of You!

January 1, 2022 | no comments | ISM News | by: Miranda Calatrello

As a spa manager, the holiday season demands more time, effort, and energy than any other time throughout the year. Now that the busiest time of the year is settling down, it’s time to put some of that time and energy back into yourself before the next high season that’s right around the corner, Valentine’s. 

During this time, we encourage you to reset and refocus on what matters most, you. Making a few simple daily changes in 2022 can set you up for success, personally and professionally. 

4 Ways to Run Your Day

  • Set a Morning Routine

Creating a consistent routine each morning helps set the tone for the rest of the day, better allowing us to control our schedules rather than our schedule controlling us. How you choose to start your day is completely up to you. Famous boxer Muhammad Ali would start each day by reading empowering affirmations while Huffington Post co-founder Arianna Huffington starts her day by waking up slowly, taking deep breaths, reminding herself of what she is grateful for, and defining an intention for the day - making sure to never begin her day by looking at her phone. 

  • Make Time For Yourself

We all know that each day can bring new celebrations or new challenges. It's critical you make time to focus on yourself each and every day in order to best celebrate the day’s wins and to heal from the losses. This could be taking 10 minutes each day to journal, or meditate. Enrolling in a yoga class, or unwinding with a gorgeous glass of pinot at the end of a work day. A great way to ensure you’re getting time for yourself, is to put away your work at night. It’s important to disconnect after a long work day, so stop scrolling through your emails, checking your slack channels, or reviewing those slide decks. Take time to focus on yourself!

  • Drink More Water

Water is an important part of your health. Drinking water can prevent dehydration, a condition that can cause unclear thinking, result in mood change, cause your body to overheat, and lead to constipation and kidney stones. According to the Health and Medicine Division of the National Academies, the general daily water intake recommendation is approximately 91 ounces of water for women — from all beverages and foods — and approximately 125 ounces daily for men.

  • Make Personal Goals Each Week

The best way to hold yourself accountable is by setting small, obtainable goals for yourself each week. This could be “walk a mile twice a week” to encourage more exercise, or “cook 5 nights a week” to help stick with health goals. No matter what your personal goals look like, they’re meant to be a guide for you each week - and when you achieve a goal, you automatically have another reason to celebrate.

4 Ways to Run Your Spa - Professionally Speaking

  • Focus on Client Retention

Driving new traffic to your spa and bringing in new guests is always something to be excited about. However, creating a loyal customer base is key to long term success. While this can come naturally by providing excellent service to your spa guests, there are other ways to fuel client retention rates. Try to incentivize client frequency by creating a loyalty program or developing a referral program. 

  • Improve Your Training Process

A great way to create a successful spa operation is to always look for ways to improve. One way we’ve found is to constantly enhance our training process. In order to find ways to improve, we suggest surveying your current team members to see how their training experience was and what they think would have been helpful to know ahead of time compared to now. We also recommend getting managers involved with the training process. By giving training responsibilities to spa managers and other team members, it creates a sense of ownership and they’ll be more likely to help improve your training programs as they go. 

  • Use a Sophisticated Selling System

We all know we’re only as good as our technology.  In order to run your spa more efficiently, you need to have a sophisticated selling system. We use Spa Space as a way to handle all of our spa operations - spa guests, therapists and estheticians, and spa managers. It’s a seamless technology throughout all of our spa locations that has made our lives 100% easier.

  • Run a Competitive Marketing Campaign

To be successful, you always need to be one step ahead of your competitors. Developing an effective marketing strategy and implementing competitive marketing campaigns can do just that. 5 easy ways to do that? 

  1. Find and solve your customers’ pain points
  2. Find a niche in the market through storytelling and specialization
  3. Set competitive pricing
  4. Pivot your business when necessary to stay ahead of competition
  5. Provide excellent customer service


Want to learn more about and possibly partner with ISM Spa? Contact us today!

12 Days of Christmas: Services

December 7, 2021 | no comments | ISM News | by: Miranda Calatrello

In the spirit of the holidays, We are gifting you 12 days of tips, services, and products to help ring in the holidays with beautiful and healthy skin.

For the last four days, check out our favorite services from our spas.

Customized Facial

The classic European-style facial is completely customized for you, based on your needs. Combining skin-type-specific cleansing and toning, exfoliation, deep-pore cleansing extractions, a customized treatment mask, and hydration for full rejuvenation of the skin.


This luxurious facial treatment deeply cleanses, exfoliates, extracts, and hydrates the skin utilizing super serums filled with antioxidants, peptides, and hyaluronic acid. Highly effective and recommended for those craving a fresh face.

Custom Massage

This personalized massage is created exclusively for you. Tell us about your wellness goals and areas of preference, then unwind with a customized experience.

Face Massage

The technique involves stimulating pressure points on the face, neck, and shoulders. ... Facial massage helps promote healthy skin while relaxing your facial muscles. It has a relaxing and rejuvenating effect, helping you look and feel better.

Find our four days of tips and four days of products.

12 Days of Christmas: Products

| no comments | ISM News | by: Miranda Calatrello

In the spirit of the holidays, We are gifting you 12 days of tips, services, and products to help ring in the holidays with beautiful and healthy skin.

For the second four days, check out our favorite products from Privai.

Aqua Gel Masque

This ultra-hydrating gel masque combines Chamomile Flower, Azulene, and healing Green Tea to soothe, calm, instantly illuminate, and deliver a burst of hydration. Perfect for situations that cause parched skin desperate for hydration and renewal; like after a day in the sun, or post-peel. Shop Now.

Antioxidant Repair

An antioxidant-rich formula that helps prevent premature signs of aging and protect against multiple environmental aggressors by fortifying the cellular reconstruction of the skin. Shop Now.

Clarifying Face & Body Oil

This healing face and body oil hydrates and clarifies skin for a smoother-looking complexion and a radiant glow come morning. Shop Now.

Matte Moisturizer

This oil-free moisturizer delivers essential vitamins A, C, and E and contains natural antibacterial properties from Sage to soothe irritation and repair blemishes. Grapefruit Peel helps to clarify the complexion. The lightweight, non-greasy cream absorbs instantly to moisturize the skin without shine. Shop Now.

Find our four days of services and four days of tips.

12 days of Christmas: Tips

| no comments | ISM News | by: Miranda Calatrello

In the spirit of the holidays, We are gifting you 12 days of tips, services, and products to help ring in the holidays with beautiful and healthy skin.

For the first four days, check out our tips.

Clean Your Makeup Brushes Regularly

To fight infection and clogged pores, we recommend washing concealer and foundation brushes once a week. For brushes you use around your eyes, we recommend twice per month, and for any other brushes, once a month is fine.

Wear Sunscreen

We need to protect our skin even when we're driving a car, flying in an airplane, or running errands. It's the daily UV exposure that contributes to the visible signs of aging." Choose a broad-spectrum sunscreen with a SPF of 30 or greater — and remember that it needs to be reapplied every 2 hours. We highly recommend Super Goop.

Limit Skincare Products

Layering on multiple skincare products all at once can be harsh on the skin, resulting in more breakouts and clogged pores. Limit your daily skincare routine to a cleanser, toner, moisturizer, and SPF.

Hydrate Inside & Out

A lack of water means less radiance and more sag. We suggest choosing products (cleansing, moisturizing, and anti-aging) that have hydrating formulas. And, of course, drink around eight glasses of water a day. Check out Privai’s hydrating products.

Find our four days of products and four days of services.

Experiencing Burnout?

December 1, 2021 | no comments | ISM News | by: Miranda Calatrello

ISM Shares How to Reset

The holidays are always packed with parties, activities, errands, and work. But when your calendar is filled to the brim, you often forget to put self-care on the schedule. Take these tips and bring them into the new year to help you feel refreshed and rejuvenated.

Build a Ritual

Building or keeping rituals during the busiest time of the year is crucial to maintaining a sense of control in your life. The key to keeping a routine during the holidays is building in smaller blocks of rituals that will allow you to better handle an unpredictable schedule. Pinpoint what part of your day you have the most control over and set your rituals for that time. Typically your mornings and evenings are where you have the most control. Whether it’s waking up earlier to get a workout in or read a few pages before you get ready for the day, or putting your phone away at night and spending quality time with your loved ones; a built out routine will help you feel centered.

Know Your Schedule Ahead of Time

Knowing your schedule ahead of time will help you get through the busy season without feeling the crash and burn. It’s easy to see why it’s important to include time for self-care during the hustle and bustle of the holiday season, but the trick is to schedule it before you’re in the thick of it. Knowing when you’re working, when you have an event, and when you have time for yourself will help you prioritize anything else that may come up during the holidays.

Put Yourself on the Calendar & Don’t Be Afraid to Say No

With the holidays, it’s easy to say yes to every event that pops up. But, it’s okay to say no and take time to schedule in you time. Whether it’s meditation, going to a new workout class, or simply staying home in your PJs, it’s important that you prioritize your self-care. Taking the time to schedule in meditation or a favorite activity like gymnastics on an empty day before someone asks to fill that time slot reminds me that my self-care is a priority too. 


We hope you remember to prioritize yourself and your time.

Give Thanks This Thanksgiving

November 3, 2021 | no comments | ISM News | by: Miranda Calatrello

Three Ways to Show Appreciation for Your Guests

The relationships we create with our guests are priceless. As we emerge into this ‘next normal’ of Spa, we all have a lot of blessings to count. At the top of our list are the many loyal clients who have continued to sustain relationships and visits at their favorite wellness facilities.  

Thanksgiving season allows us the perfect opportunity to show appreciation to this clientele and ensure strong bonds into the new year.  Some of our favorite ways to show gratitude include:

  1. Gift a Sample Product to Your Legacy Clients

There’s nothing more special than honoring your most loyal clients. By giving them the gift of self-care during this busy season with an at-home spa experience, they can take time for themselves, while being reminded of the many benefits of in-house treatments and services. Looking for the perfect products to share? We recommend: Mini Privai Oil Set, Privai Lip Balm, or Privai Hand Lotion.

  1. Send a Heartfelt Message via Email to Your Loyal Client Database
    A note of gratitude goes a long way, too! Send your client database a reminder message to let them know just how much you appreciate them. While not necessary, if you’re able to include an added-value perk, it is icing on the cake. Looking for ideas on what to say? Try a message like this:

“This Thanksgiving and always, we are so grateful for our guests. Thank you for your support of [INSERT SPA NAME] -- we are so excited to see you again, soon! In the meantime, use the discount code THANKSGIVING2021 as a small token of our appreciation when you book your next service or treatment.” 

  1. Promote Your Referral Card
    As a wellness professional, there’s nothing more flattering than being referred to your guests’ friends and family. To pay the favor forward, consider offering an incentive discount to those who have brought you referrals. Even if this isn’t an option, a simple thank you note to your client advocates is the perfect way to express your appreciation.


Why It Matters
Genuine appreciation not only makes us feel better, but it also strengthens the client-service provider relationship. According to Knack, over 75% percent of people who received a message or token of gratitude felt appreciated and valued. Regardless of how you communicate your thanks, remember there is always value in reminding your clients how much they mean to you.

The season of gratitude is our favorite at ISM because it’s a perfect time to reflect on the past year and do more to show that we appreciate our clients, wellness providers, and facility partnerships.

Wellness Real Estate Market

October 22, 2021 | no comments | ISM News | by: Miranda Calatrello

Global Wellness research reveals sector grew 22% during pandemic year, while overall construction projects shrank -2.5%

New research on the wellness real estate market from the Global Wellness Institute was released at the at their inaugural Wellness Real Estate & Communities Symposium September 28. The report, “Wellness Real Estate: Looking Beyond COVID-19,” shows the global market for wellness real estate grew 22 percent on average annually from 2017 to 2020, expanding from $148 billion in 2017 to $225 billion in 2019 to $275 billion in 2020. Wellness residential projects skyrocketed in those three short years, from 740 in 2017 to over 2,300 today (built, partially built, or in development).

According to the report, the market surged in the two years before the pandemic (2017-2019): Wellness real estate grew 23% each year compared with 5.4% growth for construction overall (and this disconnect remained true for every global region). The new research also makes it clear the pandemic further fueled the shift in the real estate and construction industries toward wellness: from 2019-2020, wellness real estate continued to grow by over 22%, even as overall construction shrank by -2.5%.

“Just three years ago, wellness real estate was a concept not well understood by consumers, builders, developers, or investors, but we predicted demand would soon hit like a tsunami. That moment has arrived,” said Ophelia Yeung, GWI senior research fellow. “The pandemic has driven the idea of ‘building for human health’ into the mainstream consumer consciousness, and the recent market growth far exceeded our predictions, as well as general economic growth trends.”

GWI defines wellness real estate as the construction of residential and commercial/institutional properties (including office, hospital, mixed-use/multifamily, medical, and leisure) that incorporate intentional wellness elements in their design, materials, and building, as well as their amenities, services and/or programming.