Archive for Tag: boutique spa management company
Is your spa’s management ready for Mother’s Day?

April 14, 2019 | no comments | ISM News | by: James mccauley

Is your spa’s management ready for Mother’s Day?

You don’t need a professional spa consultant to tell you that Mother’s Day is a big day in the spa industry.  always a tremendous opportunity for spas. As DAYSPA Magazine notes, “Every spa professional knows that Mother’s Day is second only to December’s festivities when it comes to gift card sales, and followed, of course, by Valentine’s Day.”

According to MuchNeeded.com, Americans are expected to spend more than $20 billion sending cards, taking Mom out to dinner or brunch and/or buying her a gift.  And it’s not just that we love our mothers. “Shoppers buy for their mothers and stepmothers, but a full 35% are buying for grandmothers, sisters, friends and even daughters — effectively expanding the reach of the holiday,” the website reports.

With that much on the line, you can be sure that spas all across the country are offering special Mother’s Day packages and discounts. You could let your clients know that you offer gift cards as the holiday approaches, but the spa consultants at ISM Spa, a boutique spa management company specializing in innovative programming that is redefining the spa experience, believe that Mom deserves something more, something that will make her feel as special as she is.  

According to MuchNeeded.com, 86% of Americans will be celebrating the holiday – which falls on Sunday, May 12 this year. On average, they say, we will each spend an average of $186. Other sales projections from the website include:

  • Spending on flowers is estimated to be $2.6 billion.
  • We’ll be buying $4.6 billion worth of jewelry
  • We will spend $813 million on cards alone.
  • And, when it comes to personal services – like a spa package or pedicure – it is estimated that we will spend $1.8 billion.

 

Another statistic from MuchNeeded.com worth noting: 31% of all that money – which works out to approximately $6.9 billion – will be spent online.  

We hope you will be among the 86% of Americans celebrating Mother’s Day with the special people in your life this year. And we hope that the holiday will be a very special occasion at your spa.  If it’s not, remember that our day spa management company is driving industry-leading profits for our clients.

Our spa management company is keeping an eye on 2019 wellness trends

March 6, 2019 | no comments | ISM News | by: James mccauley

Our spa management company is keeping an eye on 2019 wellness trends

As leaders in the field of spa consulting, the team here at ISM Spa makes a point of keeping up with the latest trends – not only in spa management but also in wellness and other related areas.

If you’re interested in spa management – whether day spa management or hotel spa management – you should, of course, already be aware of the ever-increasing importance of wellness. The majority of clients are as interested in strategies for wellness in their day-to-day lives as they are in wellness treatments at the spa.

At ISM Spa, our unique understanding of the spa industry and its clientele has allowed us to stay ahead of the curve when it comes to developments in wellness – both inside and outside of the spa.

A little earlier this year, we saw a report from a Forbes contributor on Wellness Trends You Have To Try In 2019, which was geared to consumers..

Our top picks from their list include:

  • Unplugging. Dr. Alka Gupta, co-director of the Integrative Health and Wellbeing program at NewYork-Presbyterian and Weill Cornell Medicine, told the reporter, “We are seeing a variety of apps and tools that help us monitor our use of social media. Sometimes consuming social media is important and can be helpful, but we often access this information mindlessly. I think we will continue to become more aware of the way we consume content, allowing us to unplug and avoid digital distractions that are not helpful.”
  • Finding big meaning in small rituals. “This year, we’ll all be shifting into a practice of curating moments that make us pause, appreciate and realize we deserve beautiful moments whenever and wherever we can get them,” Ashli Stockton, founder and chief executive of Sunday Forever, said.
  • Getting back to simple. “People are longing for permission to simplify, unplug and connect in meaningful ways,”  Dr. Lisa B. Nelson, director of medical education at Kripalu Center for Yoga & Health, says.

 

ISM Spa, a boutique spa management company based in Asheville, has designed advanced wellness experiences that are redefining the spa industry. If you want to be ahead of the next trend, one of our spa consultants would be happy to speak with you.

Join our spa consultants in celebrating International Women’s Day on March 8

February 16, 2019 | no comments | ISM News | by: James mccauley

Join our spa consultants in celebrating International Women’s Day on March 8

ISM Spa is a women-owned boutique spa management company. That’s just one of the reasons why our innovative spa consultants are looking forward to celebrating International Women’s Day on Friday, March 8. International Women’s Day means different things to different people, but the global focus on equality and celebration is clear. At our spa management firm, we see it as an opportunity to celebrate the many contributions women make to the social, economic, cultural and political life around the world.

According to the Women’s Business Enterprise National Council (WBENC), the number of businesses owned by women has grown considerably in recent years.

  • As of 2018, there are 12.3 million women-owned businesses in the U.S. Compare that to 1972, when there were only 402,000 women-owned businesses, representing 4.6 percent of all firms.
  • Women own 4 out of every 10 businesses in the U.S.

 

That is definitely worth celebrating!

Throughout history women have made valuable contributions to the wellbeing of their families, their communities and the world. The history books tell us of amazing women who accomplished great things, but there are countless more whose efforts to bring about a better future for their communities, their children and for themselves never made headlines.

International Women’s Day was established in 1911 by the Suffragettes who were striving for the right to vote. To this day, it continues to be a powerful platform that drives action for gender parity, while celebrating the achievements of women.

Some of the greatest International Women’s Day videos from around the world

There are 10 values that guide International Women’s Day:

  • Justice
  • Dignity
  • Hope
  • Equality
  • Collaboration
  • Tenacity
  • Appreciation
  • Respect
  • Empathy
  • Forgiveness

 

International Women’s Day 2019

Women have come a long way, yet there’s still more to be achieved. The International Women’s Day 2019 campaign theme of #BalanceforBetter is a call-to-action for driving gender balance across the world.

​IWD photos: In every part of the world, groups are calling for a #BalanceforBetter

International Women’s Day is all about unity, celebration, reflection, advocacy and action.

You can be sure that here at ISM Spa Management, we will take a few minutes away from our day spa consulting duties to put our hands out and STRIKE THE #BalanceforBetter POSE on March 8 and throughout the year as we continue to do what we can to make a positive difference for women.