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Re-Opening: The Challenge for Spa Management

June 10, 2020 | no comments | ISM News | by: James McCauley

Re-Opening: The Challenge for Spa Management

We may not all get the infection but all of us are being impacted by the Covid-19 pandemic. While working from home, our spa consultants are collaborating with experts in a variety of fields on innovative ideas that will help the day spas we manage as well as the hotel spas under our management. 

For years, the ISPA Foundation has been asking PricewaterhouseCoopers to conduct consumer surveys that will help inform the ongoing growth of the spa industry. These surveys, known as the Consumer Snapshot Initiative, not only produce lots of good data for those of us in the spa industry, they also help us get a good read on what people are thinking. Like everything else these days, this year’s edition of the Consumer Snapshot Initiative – the 10th – is all about COVID-19. The survey is giving us an idea of how our clientele and their attitudes toward returning to their favorite spa and enjoying treatments. 

The main takeaway from the report can be summed up this way:

  • Across all age groups, spa-goers will be nervous about returning to the spa – even when they are allowed to do so. It’s not just spas, though. The survey’s findings indicate that people will be anxious about their safety in public spaces, with the highest level of anxiety associated with places and situations where they don’t have a lot of control over their interactions with others. 
  • Spa-goers say they will return, but spas will need to take steps to make them feel safe. Not surprisingly, our efforts as spa managers to increase our sanitation and hygiene protocols will play a big part in assuring our clientele. “Spas will need to adjust their practices to satisfy consumer concerns and clarify for guests how the spa-going experience will be different (i.e. what measures are being taken to protect guests, what a ‘socially-distanced’ spa will be like, etc.),” the Executive Summary from this year’s Consumer Snapshot Initiative says.
  • While they have been isolating at home, our clients have been learning to fend for themselves. As the survey summary puts it, “DIY wellness has become a larger part of spa-goers’ lives.” We may have to remind folks of the benefits they get from visiting our spas. “Given the nervousness many consumers may have about entering public places following the pandemic, spas will likely need to reemphasize the value of professional treatments and build the spa experience back into guests’ lives while navigating a general climate of worry.”

 

If you have questions about re-opening or providing assurance to your clientele, please contact the spa consultants at ISM Spa, a boutique spa management company based in Asheville.

Lessons Learned from Spa Management

March 18, 2020 | no comments | ISM News | by: James McCauley

Lessons Learned from Spa Management

The spa consultants here at ISM Spa, a boutique spa management company based in Asheville, thought this might be a good time to take a few lessons from the day spas we manage. 

Wellness has become such an important aspect of spa design management and well as day-to-day spa management. And if ever there was a time for all of us to focus on our own physical and mental wellbeing, this is surely it.  

Wellness at Home

All of the spas we managed are powered by Privai, a botanical based product line that promotes a ‘spa in a bottle’ experience. Because Privai is readily available to our guests online, it makes the essence of every innovative spa service accessible at home. Here are 4 ways to recharge and replenish your skin in between spa days:

  1. Apply a facial masque {weekly} – to lock in hydration and keep your skin fresh. Privai’s Aqua Gel Masque is a game changer.
  2. Use an aloe-infused serum – hydrating serums are like a tall glass of ice water for your skin. Use directly after cleansing your face. If you haven’t tried Privai’s Calming Aloe Hydrator, add it to your to-do list.
  3. Stay moisturized – after taking your makeup off at the end of the day, apply a night creme. Privai’s Matte Moisturizer is a guest favorite.
  4. Drink 6-8 glasses of water, every day – and watch your skin thank you for it.

If you’re running low on beauty products, we encourage you to explore Privai’s luxuriously natural line. Upgrade your at-home skin care routine at: www.privai.com.

Of course, visiting one of the day spas managed by ISM Spa Management Company isn’t possible at the present moment. But that doesn’t mean we can’t all continue to pursue wellness in our own homes. 

Fortunately, breathing exercises – one of the easiest ways to manage stress – can be done anywhere. 

Stress Management: Breathing Exercises for Relaxation

As the health experts at the University of Michigan Health system explain, “There are lots of breathing exercises you can do to help relax.” They recommend belly breathing as a great one to start with if you want to relax and relieve stress.

Belly breathing

“Belly breathing is easy to do and very relaxing. Try this basic exercise anytime you need to relax or relieve stress,” U of M says:

  1. Sit or lie flat in a comfortable position.
  2. Put one hand on your belly just below your ribs and the other hand on your chest.
  3. Take a deep breath in through your nose, and let your belly push your hand out. Your chest should not move.
  4. Breathe out through pursed lips as if you were whistling. Feel the hand on your belly go in and use it to push all the air out.
  5. Do this breathing 3 to 10 times. Take your time with each breath.
  6. Notice how you feel at the end of the exercise.

 

All of us at ISM Spa Management Company wish you and yours the very best during this difficult time.

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