Archive for Tag: spa management company
Featured Hotel Spa Management Projects

July 8, 2019 | no comments | ISM News | by: James mccauley

Featured Hotel Spa Management Projects

As one of the leading spa management companies on the international scene, ISM SPA management company offers sophisticated spa consulting, spa design management and spa management services specifically geared toward the unique needs of hotel spa management. 

ISM SPA consultants understand that successful hotel spa management goes above and beyond the requirements of day spa management. It is essential not only to operate a spa that maximizes revenues and profits but one that also: 

  • Adds to the value of its client hotel or resort property 
  • Helps to establish the property as a service-centered destination 
  • Inspires repeat visits
  • Contributes to increased occupancy 
  • Enhances the overall brand image

 

Featured Hotel Spa Management Projects

At ISM SPA, a boutique spa management company based in Asheville, NC, our mission is to provide operational excellence and optimal experiences, promoted by our commitment to curated connections, guest gratification and employee engagement. 

Our featured hotel spa management projects will give you an idea of how we pursue that mission:

  • Privai Wellness + Spa

We would like to wish the Privai Wellness + Spa Renaissance Orlando at SeaWorld, Orlando, Fl, one of our featured properties, a very happy anniversary! It was approximately one year ago that this amazing property first opened its doors. ISM Spa design consultants were intimately involved in the development of this engaging concept and are proud to provide ongoing hotel spa management services. 

ISM Spa consulting and management services provided for the Privai Wellness + Spa at the Renaissance Orlando at SeaWorld include: 

  • Feasibility
  • Brand Concept
  • Renovation Design
  • Spa and Hotel Integration training and IT
  • Pre-Opening Operations
  • Ongoing Management

 

  • The Ama Spa

Before long another of our featured properties will also be celebrating its first anniversary. The concept for The Ama Spa at The Edwin Hotel, in Chattanooga, TN was developed around the Cherokee word for water – Ama – which is a sacred element, intricately flowing in and out of the Appalachian way of life. The Cherokee Indians have a daily ritual called “going to water,” submerging themselves in the river to wash away physical and spiritual ailments. Our spa consultants created a unique concept that incorporates the healing power of water in a philosophy of wellness that is rooted in the local environment and culture. 

ISM Spa consulting and management services provided for the Ama Spa at The Edwin Hotel include: 

  • Feasibility
  • Brand Concept
  • Design Development
  • Spa and Hotel Integration training and IT
  • Pre-Opening Operations
  • Ongoing Management

 

For more information on hotel spa management services from ISM SPA management firm, please contact us.

The EmpowHER Conference: How To Fight Stress

July 2, 2019 | no comments | ISM News | by: James mccauley

The EmpowHER Conference: How To Fight Stress

I’m thrilled to announce that I was selected by Modern Luxury as one of three speakers for Best Motivational Success Story at the EmpowHER Conference on June 28th. This two-day conference brought together female entrepreneurs, business experts and community leaders to support and celebrate women thriving in business. I’m incredibly honored to have participated as a panelist alongside Elizabeth Morrison, owner of The Fit Atlanta, and wanted to share with you key points from our discussion on how to fight stress.

I believe that stress is a choice. Every single day, we have the choice to set up our lives for success. Ask yourself a bigger question: who am I? Why do I make these decisions? Define your ultimate path and then say no to anything that doesn’t align with your journey. Organize your tasks for the day, but do not dwell on your to-do lists, or you will live in stress. Your stress management is a personalized process. When stress enters our brains, we can make the choice to interpret this stress and stay in the present moment. Take control of your internal landscape. Compartmentalize your life in a new way to avoid this feeling again. When we are pulled in too many directions, we lose sight of what brings us joy. 

The five aspects of well-being are emotional, physical, spiritual, financial and social well-being. Instead of trying to live up to the unrealistic expectation of remaining perfectly balanced in each department, give 100% to whatever area you’re actively working within. For example, when I’m in the office, I try to give my professional duties 100% of my attention. When I’m at home with my children, I give them 100% of my love and attention, and so forth. We now know from research that we can control stress in our brains. The steps for success based off of my experience is to:

a.) Recognize stress when it forms

b.) Understand the power that our minds hold over our reality

c.) Control our external environment by creating a calm space, lighting candles and diffusing essential oils, investing in a high-quality mattress for better sleep, etc. Our environment is conducive to how we physically feel, so let’s make it relaxing as a harbinger for our success!

We underestimate the power of visualization in our lives. Create a vision board. Whenever you have a spare moment, write down in a journal your goals and intentions. This will grant your dreams an exponentially greater chance of being achieved. When you’re in a stressful moment, return to this journal and reflect on your personal pathway again. This will keep you focused and able to say no to the elements in your life that distract you or dim your inner light. 

Give yourself permission to restore when you need to restore. Set yourself up to be the most beautiful, successful version of yourself every single day. You got this! 

Happy Independence Day to you and your family! As we celebrate the freedom of our nation this week, let’s also take active steps to free our minds from the daily burdens of stress.

Sincerely,
Ilana Craig Alberico
Founding Partner, Chief Executive Officer of ISM Spa

Branding is essential in modern spa management

May 28, 2019 | no comments | ISM News | by: James mccauley

Branding is essential in modern spa management

Branding can be an incredibly powerful tool – when done right. 

At ISM Spa, a boutique spa management company based in Asheville, TN, we understand that effective branding can provide a competitive edge. Our expertise in both brand promotion and brand development has enabled our clients to enjoy that edge. 

History of Branding 

The background information available on the development branding reveals interesting aspects of successful branding.  

According to a scholarly paper by Karl Moore, at the time an Associate Professor at McGill University, and Susan Reid, an Assistant Professor at the Williams School of Business and Economics, “Brands are as old as civilization.” Indeed, they found evidence of branding, in various forms, dating back to 2250 BCE in the Indus Valley. 

For centuries, branding was used to keep track of the ownership of livestock, a practice that carries on to this day. The modern concept of branding, on the other hand, can only be traced back to the 1970s.  

In How Brands Were Born: A Brief History of Modern Marketing, which appeared in The Atlantic, Marc De Swaan Arons noted that, “The shift from simple products to brands has not been sudden or inevitable. You could argue that it grew out of the standardization of quality products for consumers in the middle of the 20th century, which required companies to find a new way to differentiate themselves from their competitors.”

From there, he says, “’Winning’ was determined by understanding the consumer better than your competitors and the[n] getting the total “brand mix” right. The brand mix is more than the logo, or the price of a product. It’s also the packaging, the promotions, and the advertising, all of which is guided by precisely worded positioning statements.”

In the 21st century, “The market looks very different to just 20 years ago,” Arons wrote. “The average western consumer is exposed to some 3,000 brand messages a day.” 

Cutting through the Clutter

Our spa consultants work closely with you to develop a concept that will infuse your brand with value. We look at market research to gain insight that will allow us to strengthen your spa’s position. We craft an authentic brand concept based on your spa’s culture that will pave the way for success. We can then weave your spa brand into every aspect of the guest experience – from product and service creation to subliminal design enhancements.

The bottom line: ISM Spa Management Company cultivates successful spa branding. For more information about Concept Development and Branding – or any of our other professional day spa management services – please contact us.

Our spa management company is keeping an eye on 2019 wellness trends

March 6, 2019 | no comments | ISM News | by: James mccauley

Our spa management company is keeping an eye on 2019 wellness trends

As leaders in the field of spa consulting, the team here at ISM Spa makes a point of keeping up with the latest trends – not only in spa management but also in wellness and other related areas.

If you’re interested in spa management – whether day spa management or hotel spa management – you should, of course, already be aware of the ever-increasing importance of wellness. The majority of clients are as interested in strategies for wellness in their day-to-day lives as they are in wellness treatments at the spa.

At ISM Spa, our unique understanding of the spa industry and its clientele has allowed us to stay ahead of the curve when it comes to developments in wellness – both inside and outside of the spa.

A little earlier this year, we saw a report from a Forbes contributor on Wellness Trends You Have To Try In 2019, which was geared to consumers..

Our top picks from their list include:

  • Unplugging. Dr. Alka Gupta, co-director of the Integrative Health and Wellbeing program at NewYork-Presbyterian and Weill Cornell Medicine, told the reporter, “We are seeing a variety of apps and tools that help us monitor our use of social media. Sometimes consuming social media is important and can be helpful, but we often access this information mindlessly. I think we will continue to become more aware of the way we consume content, allowing us to unplug and avoid digital distractions that are not helpful.”
  • Finding big meaning in small rituals. “This year, we’ll all be shifting into a practice of curating moments that make us pause, appreciate and realize we deserve beautiful moments whenever and wherever we can get them,” Ashli Stockton, founder and chief executive of Sunday Forever, said.
  • Getting back to simple. “People are longing for permission to simplify, unplug and connect in meaningful ways,”  Dr. Lisa B. Nelson, director of medical education at Kripalu Center for Yoga & Health, says.

 

ISM Spa, a boutique spa management company based in Asheville, has designed advanced wellness experiences that are redefining the spa industry. If you want to be ahead of the next trend, one of our spa consultants would be happy to speak with you.

Igniting the Future – It’s a good time for inspired spa management

April 25, 2018 | no comments | ISM News | by: James mccauley

The annual International Spa Association’s Conference & Expo provides opportunities for spa professional to learn from and network with respected business professionals and spa industry leaders. This year’s event will be held September 24 through 26 in Phoenix, Arizona. “This isn’t your typical spa event,” organizers say. “It’s an inspiring experience developed for today’s spa professionals by spa professionals.”

One of the highlights of last year’s event was an appearance by acclaimed poet Richard Blanco, who wrote “Ignite the Self Who Loves You Most” specifically for the occasion. Blanco is one of the most beloved and influential poets and storytellers writing today. You may remember when President Barack Obama tapped him to serve as his presidential inaugural poet (only the fifth poet so honored). In addition to his poetry, Blanco keeps busy today as a public speaker, teacher and memoirist. And, as his website says, “He continues to travel the world, inviting audiences to reconnect to the heart of the human experience and all of its beautiful diversity.”

It may be time to start thinking about this year’s conference, but it’s always a good time to take a few minutes to revisit Blanco’s poem.  You can read the poem below or click over to YouTube to hear him speak at last year’s conference. https://www.youtube.com/watch?v=W1oF5davKWU

In the poem, Blanco talks about the self “you ignore too often, but who’s always there in the murmur of your every breath, even when you’re not listening.” Here at ISM SPA consulting, we’d like to think that our spa management company was born because we were listening.  

Our company culture celebrates service, welcomes innovation, rewards smart solutions, fosters wellness and reflects the passion that inspired founding partners ILANA CRAIG ALBERICO and CHRISTINA STRATTON. ISM SPA specializes in day spa management and hotel spa management as well as providing a range of spa management services. The spa management company’s approach is grounded in creating positive lasting relationships with clients by building branded spas that offer unsurpassed service, impressive results, attention to detail, and a commitment to continuous improvement.  

 

Ignite the Self Who Loves You Most

By Richard Blanco

Like far too many mornings, you probably woke up today with a stranger who is you, the self you haven’t loved enough, but who’s always loved you, more than enough. The one you ignore too often, but who’s always there in the murmur of your every breath, even when you’re not listening. The invisible arms of the one who holds your soul, no matter how much you resist that embrace. The self who remembers the dreams you’ve given up to the darkness, who’d redeem them for you in full-color, if you’d trust yourself. The one who draws in dawn’s light so you can soothe the worry in your bones and burdened blood you keep living with, though you have a choice. 

The self who calls you to rise like a songbird— sing your truth, though too often you remain mute with fear. The face of the one you hide behind your own face, not daring to stare into the mirror, see straight into the self who does dare to believe in you, wanting you to erase all doubt in your eyes as you brush your hair for the day. The self who invites you to sit for coffee at your kitchen table, and chat like a best friend who knows just what to say to you. The one you don’t talk to enough, whose hand you don’t hold enough, or cry with enough— to let you step at ease into the raging world. 

The self on your way to work who tempts you to turn the radio off, tune your noisy thoughts into a melody. But also longs for you to sing out loud to a favorite song like a prayer. The one who sees poetry in the clouds like a symphony in the distance, sees the pines like giant angels pointing toward heaven—who sees your life like the road before you—one mile at a time. 

The self who makes you stop for strangers to let them cross the street, reminding you of your path. The one you don’t thank enough for teaching you how to give, as rain gives to a river, as mountains give way to dust, as waves give to the shore. The one you forget to give to as much as you give to others. The self you need as much as a bird needs a branch to rest, and a cloud needs wind to carry it, and the moon needs the sun’s touch to let its face shine. 

Enough. Tonight, come home with the self who’s always lived within you. Greet yourself at your door, let yourself in. Pour wine. Break bread. Write in your journal. Forgive yourself, as you have forgiven others. Dance again with the one who’s always been your perfect partner. Pour through old photos and remember the self who’s known all your joys and sorrows since you were a child. The one who can heal all you must heal, who praises all you must praise. Then, carry yourself off to bed in the arms of the one who’s your most loving self. Listen to that pure voice who’s always been your guide, your counsel, your lullaby. Fall asleep as one with the one who’s always burned within you as bright and true as the starlight in your eyes.

Case in Point: The Biltmore Estate

April 20, 2018 | no comments | ISM News | by: James mccauley

ISM SPA provides spa management services worthy of a Vanderbilt

When the management of the historic Biltmore Estate in Asheville, North Carolina, wanted to develop a spa for one if its hotel properties, they knew that it had to be very special.  Developed as part of a new property – the Inn on Biltmore Estate – the spa had to reflect the impeccable surroundings of the original Biltmore House while adding all of the modern amenities that its exclusive clientele would expect.

George Vanderbilt, a grandson of famed industrialist and philanthropist Cornelius Vanderbilt, built the original Biltmore House over a six-year period from 1889 to 1895.  Vanderbilt’s 250-room French Renaissance chateau is a true marvel, the largest undertaking in residential architecture. Over the six years it was under construction, an entire community of craftsmen came together to create America’s premier home and the environmental wonderland that surrounds it.

Opened to friends and family on Christmas Eve 1895, the finished home contains more than four acres of floor space, including 35 bedrooms, 43 bathrooms, and 65 fireplaces.  The Biltmore House was opened to the public in 1930.

Vanderbilt long wanted to build an inn on his property, but the plans never materialized.  The idea finally became a reality in 2001 with The Inn on Biltmore Estate, offering guests a personal taste of Vanderbilt hospitality. The Inn promises gracious hospitality, attention to detail, and the level of service the Vanderbilts themselves offered their guests.

One of the signature features of the Inn on Biltmore Estate is The Spa – a project for which the Biltmore Estate management turned to ISM SPA consulting, known throughout the hospitality industry as a leader in hotel spa management. As spa consultants, the firm was integrally involved with The Spa since well before its opening.

The spa management company began with an extensive feasibility study looking at the potential for a spa at the Biltmore Estate.  Once the decision to move forward was made, ISM SPA consultants were integrally involved in creating concepts and design elements for The Spa.  The goal was to create a modern spa with outstanding amenities in a setting that evoked the traditions of the Biltmore House.

As the opening of The Spa drew close, ISM SPA management was responsible for integrating spa operations with the hotel, including training and IT functions.  Its role then continued into pre-opening preparations – the process of hiring and training the staff, establishing policies and procedures, and generally planning every aspect of The Spa’s operations before it opened its doors.

Ultimately, the pre-opening success of the ISM SPA consultants was rewarded when the spa management company was giving responsibility for the ongoing spa management of The Spa at the Inn on the Biltmore Estate.

As the focus shifted from the pre-opening process to a level of day-to-day operations that would deliver profits along with five-star service, ISM SPA consultants drew on their experience and understanding of the spa industry.

Knowing that a successful spa relies upon the quality of its staff, ISM SPA’s management system includes an extensive focus on talent management and acquisition. One of the reasons the spa management company has become such an acclaimed leader in the field of hotel spa management is its certified training courses, which provide ongoing continuing professional education for spa employees. ISM SPA consulting also has an extensive Job Coaching program to identify, train and develop promising employees.

Knowing that ISM SPA management company has been with them every step of the way, allows the management of the Inn on the Biltmore Estate to rest assured that its in-house spa will meet every expectation of its customers.

The Times – They Are a Changin’ – Key trends in spa management for 2018

April 10, 2018 | no comments | ISM News | by: James mccauley

“A visit to some of today’s leading resort, destination and day spas demonstrates that the cookie-cutter, marble-laden pleasure palaces of the past are all but obsolete, as varying themes connected to mind-body health, cultural and environmental consciousness, and a more socially oriented public take center stage.”  So begins an article in Day Spa Magazine that predicts some of the trends and changes on tap for 2018.

As a leader in day spa management and hotel spa management, ISM SPA management company keeps a finger on the pulse of the industry. We don’t just monitor trends – we set them.

Today’s spa treatments are regarded as just one portion of the overall wellness experience; nowhere is that more evident than in ingeniously built, health-oriented resorts.  “The closer it is to its natural state—the more beautiful and healing it becomes,” spa architect Veronica Schreibeis Smith, CEO and founding principal of Vera Iconica Architecture in Jackson, Wyoming told the magazine. “This includes our built environment, and destination spas and resorts are beginning to catch on.”

While others are “catching on,” ISM SPA consultants already have experience in developing unique programming that embodies a spa’s brand attributes while maintaining a connection to the indigenous characteristics of the property’s location. And ISM SPA management company’s service execution is unmatched in the industry.

The ISM SPA approach to programming goes beyond the traditional definition of spa. Working with talented spa architects, the renowned spa management company designs a holistic environment that enhances the wellness experience is unexpected ways. By manipulating the physical and the energetic experience to achieve a desired result, ISM SPA consulting takes programming – and spa management – to a new level.  Guests who visit spas managed by ISM SPA often say they had “the best treatment of their life” or that they have been “forever transformed.”

The experts at Day Spa Magazine point out that spa technology has come a long way, and designers are taking full advantage of the opportunity to harness innovation and inject healing experiences into every aspect of a guest’s spa journey. From sound therapy chairs to sleep pods, there are a multitude of ways to outfit a space for optimal wellness.

When it comes to day spa management, the industry trendsetters at ISM SPA consulting see spa as simply one aspect of wellness. The spa management company adds to the value of its clients’ properties by operating a spa that maximizes revenues and profits while helping build a positive reputation as a service-centered destination leading to repeat visits, increased occupancy and an overall positive brand image.

Now more than ever, a facility must reflect not only societal trends, but its actual place in the world, i.e., its location, the article continues. And when it comes to a wellness destination, that starts with the building itself, Schreibeis Smith said. “Architecture built of local, natural materials mixed with the architect’s ingenuity and respect for the surrounding culture and traditions has the power to heal us, as well as envelop us in new and delightful experiences,” she explains. “The buildings seem to grow out of the landscape and become an inherent part of what allows us to enjoy the natural environment. The experience is complete when combined with local healing traditions, foods and practices that immerse us and ground us in the present moment.”

At ISM SPA management company, it’s our job and our responsibility to keep up with trends such as these.  ISM SPA provides comprehensive spa design services, from expert architectural design by leading spa architects to color selection, lighting design and custom cabinetry design. Our spa consulting expertise also extends to the design of retail space, merchandising and storage.  As your spa consultants, we have spa architect expertise and more that ensures our clients will be on the cutting-edge of trends in the industry.

Schedule a consultation with our spa consulting team today to see how you can take advantage of the latest trends as you seek to satisfy your customers and clients.

The Importance of Branding for Spa Management

April 5, 2018 | no comments | ISM News | by: James mccauley

As an internationally respected spa management company, ISM SPA has vast expertise in branding.

Each unique property undergoes intense evaluation to assess current branding techniques and future branding potential. As part of each hotel spa management or day spa management project, we create a unique brand concept that provides a competitive edge. Then we ardently incorporate the spa brand into every facet of the guest experience. From product and service creation to subliminal design enhancements, ISM SPA supports the brand promotion and development for our clients.

Just why is branding so important?

In a recent article, the experts at Strategy Marketing and Technology Solutions offered 10 compelling reasons:

  1. Branding promotes recognition – If your brand is consistent and easy to recognize, it can help people feel more at ease in purchasing your services or products.
  2. Standing apart from your competition – You must stand apart from your competition in the global economy.
  3. Your brand tells people your story – Your full brand experience, from visual elements to how you answer your phones, tells people who you are.
  4. Your brand motivates your staff – It tells them how to act, how to meet your goals, and how to win.
  5. Your brand generates referrals – When people like your brand, they’ll become walking advocates for your business and tell people what they like about you.
  6. Your brand helps customers know what to expect – They will be at ease knowing what to expect whenever they interact with you.
  7. Your brand represents your promise to your customer – You are your brand. Your staff is your brand.  Your marketing materials are your brand.
  8. Your brand helps you create clarity – a strong brand helps you stay focused on what is most important – your mission
  9. Your brand forms an emotional connection with your customers – Purchasing is an emotional experience and having a strong brand helps people feel good at an emotional level when they engage with the company.
  10. Your brand provides business value – A strong brand provides value to your organization far beyond your physical value.

“Your brand needs to permeate your entire organization,” the article states. “When your organization is clear on the brand and can deliver on the promise of the brand, you will see tremendous fruit while building brand loyalty among your customer base.”

When you utilize ISM SPA as your spa consultants, you will gain access to our extensive knowledge of branding and its importance. Our comprehensive approach to spa management covers:

  • Philosophy, Identity, Mission Statement, Vision, Theme, Concept, Positioning Statement – We will go back to square one to ensure that you are clearly focused on what you want your brand to be.
  • Spa Name, Logo, Signage, Uniform, Brand Identity – We will work with you to develop the ways in which you show up to your potential customers.
  • Menu of Services – We’ll help you develop the right mix of services that best represent your spa.
  • Treatment Protocols – We’ll help you ensure that your treatments meet the highest standards and are consistent in their delivery.
  • Products, Equipment – We will work with you to guarantee that only the finest products and equipment are used in your spa.
  • Custom Spa Treatments – We will help you to develop services that are unique to your location and your brand.

In short, ISM SPA Management Company offers the most comprehensive spa consulting services in the industry.  We encourage you to contact us to learn how we can help you with your branding an all other aspects of your business with our spa consulting services.