Ilana Craig Alberico

Founding Partner, Chief Executive Officer
Ilana Alberico harnesses her talent and training to conceptualize, develop, and manage luxury spa, health, and wellness properties throughout North America. Her vast wellness operational experience combined with her strong leadership and business acumen provides her clients with a holistic spa development and operational approach. Her collective professional expertise brings an unsurpassed level of functional design insight, profitable business strategies, and award-winning treatment and service concepts. In addition to leading ISM in growth recognized by Inc. Magazine in both 2013 and 2014 as one of the fastest-growing companies in the USA, she is a much sought after speaker and contributor to some of the industry’s most respected publications and was named 2015 Entrepreneur of the Year, Asheville, NC. She is responsible for leading the company in actualizing the vision and ensuring the creation of enduring positive strategic partnerships.

Christina Stratton

Founding Partner, Chief Creative Officer
Prior to founding Innovative Spa Management, Christina Stratton utilized her vast background and knowledge in marketing and brand development by creating multiple exclusive, full product lines in the Spa, Skin and Body care, as well as the Entertainment Industry. Her product concepts have been featured in the commercial media such as Warner Brothers, Sony Signatures, Columbia TriStar, and Time Warner. After partnering with Ilana Alberico and answering the spa industry’s need for a quality spa management company, Stratton parlayed her broad business successes and extraordinary artistic talents by committing to creating projects with world-class branding standards, conceptual development, and effective public relation campaigns and collateral, exquisitely executed architectural and interior design of luxury resort spas throughout the United States and the Caribbean. She is responsible for the creative vision and brand development of the company.
Anne Melby

Anne Melby

Senior Vice President
A 20+ year veteran spa professional, Anne is experienced in every aspect of spa development and operations with a specialty for openings, renovations, rebranding, and turn-arounds. She is highly accomplished and diversified in hospitality and wellness, holding multiple certifications including PMP (Project Management Professional), LCAM (Licensed Community Association Manager), Registered Massage Therapist, and International Spa Association Certified Spa Supervisor.

Jaclyn McClure

Vice President

Jaclyn McClure plays an integral role in the day-to-day operations. Jaclyn supports the Executive Team as well as the Chief Officers, by providing assistance with everything from legal documents review, project management, meeting notes, and quality assurance. Additionally, Jaclyn oversees the training and HR departments, ensuring that we are continuously securing our place as an employer of choice in the industry. Jaclyn has a background in Paralegal Studies and has worked in a management capacity in the service industry for over 8 years.

Pam Bauer

Vice President, Sales and Marketing

A 20 year veteran of the hospitality industry, Pam joins ISM with an accomplished track record in hotel sales, marketing, revenue management, event planning, quality assurance, and loyalty programs with proven success leading initiatives within top brand affiliations such as Marriott's Autograph Collection, Hilton, Hyatt, IHG and Preferred Hotels. Pam brings passion, energy, and enthusiasm on her subject matter as well as dependable expertise for ISM Partners in the form of customized proposals, property-specific solutions, and strategic planning to elevate Spa and Wellness as drivers for revenue and guest satisfaction.

Raye Vogler

Vice President, Operations

A seasoned spa operator with 25 years of experience working in luxury resorts, Raye joined ISM in 2019 as a Regional Spa Director. Her career trajectory into luxury resorts included spa director positions with Interstate Hotels, Lowes Hotels, Auberge Resorts, and Montage International. She is specifically focused on daily operations including elevated guest service, team recruitment and engagement, financial performance, and a strong culture for all ISM locations. Raye has a background in Hotel and Restaurant Management.

Chelsey Orth

Chelsey Orth

Regional Director
Chelsey is an optimistic and experienced Operations Director with 15+ years of experience in workforce planning and people development as well as delivering impressive contributions to driving revenue and team building. As a career Spa professional, she thrives on coaching, mentoring, and training her team. Engaging people in the professional development process by providing tools and resources as they perform their daily tasks are key elements she finds to be fulfilling both personally and for the development of the spa business.

Douglas Stratton

Chief Architectural Designer
For over a decade Douglas Stratton used his unparalleled talent to design lighting sets in Hollywood, CA for major feature films, commercials, and music videos for the world’s most exclusive celebrities. Stratton utilizes that experience to create spas that truly inspire clients and guests alike. His inherent understanding of mood, ambiance, and character will seamlessly transition any space into an elegant atmosphere of warmth, serenity, and escapism. With an uncanny attention to detail, Stratton’s designs provide both highly functional and esthetic spaces, maximizing every inch and carefully balancing revenue and non-revenue generating areas. Stratton is responsible to consistently provide a meticulous plan set, including exceptionally detailed elevations, space planning, custom cabinetry, and award-worthy furniture designs.