The Next New “Normal”

Re-Opening: The Challenge for Spa Management

Profitable Spa Operations in the Next New "Normal"

Ilana Alberico shares her best practices on how to delight guests and still produce a healthy bottom line in a recent Hotel Executive article.

It’s no secret we’re living in unusual times that will undoubtedly lead to restructuring and reinvigorating our “old” way of life to better suit this new normal. 

Luckily, in her recent feature on Hotel Executive, our co-Founder & CEO Ilana Alberico shares valuable insight and best practices on how to safely operate your spa business, and continue to drive revenue while also ensuring an excellent spa experience for your guests. 

Here are a few best practices Ilana shares: 

1.  Optimize your technology

Illana identifies technology as a key enabler in boosting spa success by catering to increasing customer expectations, streamlining efficiency to reduce unnecessary costs, and future-proofing the spa industry as a whole.

2. Develop a spa revenue strategy

Instead of relying heavily on discounting to get customers into the spa, Illana describes how spas can utilize dynamic pricing based on demand, shifting percent of sales to higher profit items.

3. Create a touchless operational process

The hotel industry has been implementing touchless features in recent years and Illana believes that the spa industry will be following suit. She explains that soon, spa-goers may be electronically ushered into their own private pod and receive personalized treatments, making the experience touchless, but also personalized and unique.

4.  Safety is a MUST, but not a differentiator

Illana points out that although luxury spas are trusted by their clients as a highly sanitized and safe space, it doesn’t hurt to continue to build trust at this time by increasing messaging and reassurances to provide peace of mind.

5.  Market to your local community 

Due to the drop in travel across the country, Illana’s last recommendation to spas is to focus on reaching local clientele. She even recommends how to block out the entire spa for events or large groups in order to return to business safely.

To learn more about how to integrate these best practices into your spas, read Ilana’s full article on HotelExecutive here.

Want to know more about the one-of-a-kind spa experience ISM Spa can create to elevate and enhance your guests’ experience? Contact us here! We can’t wait to hear from you.

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