Long before anyone had ever heard of Covid-19, the spa consultants at ISM Spa, a boutique spa management company based in Asheville, North Carolina, were focused on the concept of wellness.
Not surprisingly, there are already strong indications that wellness will continue to be key to the future growth of the spa industry.
As the U.S. Chamber of Commerce says, “Health has emerged as a key focus for consumers readjusting to their ‘new normal.’ And after months of social distancing, consumers’ approach to fitness and overall wellness may be permanently altered, experts said.”
Feeling Good About Wellness
This is a time of great upheaval and change – in many industries. Some responses to the pandemic will be temporary. Others will be lasting.
On its editorial website, CO—, the U.S. Chamber of Commerce quotes Beth McGroarty, vice president of research for the Global Wellness Institute, as saying, “At the big-picture, long-term level, the case for the wellness concept and wellness markets post-pandemic looks very bullish.”
“Pre-pandemic, wellness was already emerging as the biggest consumer spending opportunity in decades,” Wendy Liebmann, CEO of WSL Strategic Retail, told CO—.WSL, which releases an annual study on How America Shops, had found that almost three-quarters of Americans reported that they were eating healthier, meditating, working out, or embracing other activities to help them reduce stress and living well.
“Even before the pandemic, many people around the U.S. were beginning to dabble in proactive and preventative health and wellness practices,” Liebmann told the U.S. Chamber of Commerce’s editorial team. “What this pandemic has revealed is that taking care and control of your own health — individual, family, home, etc. — is even more critical than before.”
From spas like The Spa Biltmore in Asheville, NC to Privai Wellness + Spa at the Renaissance Orlando at SeaWorld, the spa management team at ISM Spa has extensive experience developing spa therapies designed to support the mental and physical health and wellness of spa clientele.
If you would like to speak to one of our spa consultants about the future of spa management, please contact us.